economic utilities project

economic utilities project

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Storyboard Description

for marketing

Storyboard Text

  • My product is a backpack. sold at a sporting goods store.
  • Economic utility is the ability  of a good or service to satisfy one or more needs of our consumer.
  • Form Utility
  • the backpack will be assembled in a factiory.
  •  Place Utility
  • The backpack will be shipped to the sporting goods store like Dicks sporting goods and Bobs etc.
  • I'm Katelynn and my backpack will be sold in sporting goods stores such as Dicks Sporting Goods and Bobs.
  • Time utility
  • Inventory will be stocked in stores all year round but, more will be available during the "back to school season" like august and September.
  • Form utility is whatever is tangible, it can be touched or noticed by our senses.
  • Information utility
  • Attached to the backpack,  there will be an informational tag about how it was made and warning labels.
  • Place utility is the right location for the product.
  • Possession utility 
  • Stores will accept all forms of payment like cash, credit and debit cards, as well as apple pay.
  • Time utility is when the product is more available for the consumer during a certain time of the year.
  • Information utility is the communication between the consumer and the customer.
  • Possesion utility is the exchange of currency for the product so that the consumer owns the product completely.
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