Marketing plan

Marketing plan

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Storyboard Text

  • Honest Kombucha by Coca Cola
  • Advertisement begins with a young lady extremely dehydrated needing something both refreshing yet energizing to help her make it through her busy work day.
  • That cup of tea looks so good, but I can't afford it.
  • $6.99
  • Young Man then describes the perfect drink for her that she can conveniently find at any local right across the street. 
  • Starschmucks
  • Advertisement ends with product name and company colors to associate it to Coca Cola.
  • Gold Peak K-cup Tea
  • Young Lady goes to coffee shop to try and satisfy her need for a hot cup of tea on a cold winter day, but cannot afford the absurd prices that most coffee shops charge.
  • She has to leave the restaurant and has to now go on an extremely cold walk home and suffer the effects of having a cold without any healthy, affordable, and readily accessible options available.
  • Ad ends with a new product that will remedy all o fthose dilemmas
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