Leading Innovative Change

Leading Innovative Change
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Storyboard Text

  • I represent 37% of JCP workforce
  • Hi - I'm a millennial and really want to shop at JCP 
  • I buy all of my cool stuff at your competition
  • I try to find items I want but end up only purchasing items I need  
  • The Second But
  • While shopping, I become  overwhelmed at the amount of clutter in the stores
  • Show the Solution
  • Shopping at JCP is not fun anymore
  • Most of the time I avoid the stores and shop online
  • And Then
  • ________ shows up at ________
  • Show the Benefit
  • Wow! This Product / Service saved me ________ and let me ________
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