Van Central

Van Central

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Storyboard Text

  • Toyota
  • An Adventure You Can Count On
  • Show awesome clips of man driving around having awesome adventures with his dog out of his van. Then images of the man building out his Toyota van. Then man shaking hands at dealership. A speaker says, "Are you looking into the van life?"
  • Show man very focused on his computer. We can see he is researching the Toyota van. A speaker says, "Toyota makes the most reliable van on the market. Give other facts about dependability orally as we watch the man navigate some of his research. "Don't take our word for it, do your own research."  Offer incentive, like a $500 rebate if you bring a code found on the websites specs for the van on purchase of the van.
  • Flip to the man thinking about what his life would be like if he had a van. "Toyota, an adventure you can count on" and show on screen 
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