Business Persona

Business Persona

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Storyboard Description

A storyboard to describe a product developer scenario.

Storyboard Text

  • While analyzing his latest Colgate consumer insight report, Roger notices a trend: people want access to their personal health data.
  • Roger decides to develop a prototype toothbrush with sensors that will collect data around usage and patterns, to see if consumers actually change their behavior based on the feedback they receive.
  • After 3 months in development, the first prototype is ready. Roger commissions a 4 week study and performs interviews with the test users.
  • Roger discovers that 39% of the testers changed the way they were brushing and flossing, based on the feedback from the device.
  • He also found that testers were willing to pay a premium price for the device and usage of the app.
  • Roger is really pleased with what he has found, and wants to continue with the development of the toothbrush so it will be in stores for Q1 next year.
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