Attention: We wish to catch our customers attention by advertising on?...
Customer: Hi, I need someone, who can fix my broken window for me, is that something you can help me with?
Jobu: Of course we can - what is your budget and address?
Interest: When the customers see our adverts, our intention is to make them recognize a problem they need solved - for example a broken fence, which they cannot fix themselves, and therefore need someone to fix it for them.
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Desire: It requires a lot of research to find the right person to fix these things, and they are not cheap. Our website makes it much easier for our customers to find the right man for the job, who matches their expectations and price-range.
Yay my window is fixed!
Were you satisfied with the service
Action: The customer visits our website and either fills out our form or calls to order.
Onboarding: The customer finds the right person for the job and pays through our website.
Retention: The customer gets the problem fixed and rates/suggests improvements for the service.