Sunlight on Marketing for Dance

Sunlight on Marketing for Dance
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ARTM706 - Assignment #1

Storyboard Text

  • Meet Leanna and Farnoosh! They are the Marketing Directors at Ballet de Soleil dance company. Each year, the team performs a charitable recital to raise funds to contribute to the Performing Arts programs at local high schools.
  • Let's get started!
  • In pursuit of success, they must develop a core marketing plan, select strategies, identify opportunities and threats, and establish public resources.
  • The directors must ensure that the event is adequately advertised in order to achieve a positive audience turnout.
  • Ballet de Soleil
  • Recital: Friday, October 19th
  • Dance over to Ballet de Soleil!
  • As part of the marketing campaign, Leanna and Farnoosh will take rehearsal photos of the dancers for the organization's online platforms.
  • The event is an immense success!
  • Thanking the company's sponsors, funders, and supporters is a good strategy for keeping a strong and positive relationship with financial helpers.
  • Ballet de Soleil thanks you!
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