Hello, Red here! Did you know that the average human has to make over 35,000 decisions a day?
You make decisions about what to eat, how to feel, what games to play on your phone, who to love...
For me, I just want a warm bed to sleep in, food, and clean water to drink. That's why my human made the decision to buy ChistayaVoda® brand water purifiers. With it's advanced technology using two-stage filtration, I know I will be drinking the cleanest water. ChistayaVoda® brand we trust. ChistayaVoda® water purifiers. It is the clear choice.
Intro to "Red" (in reference to a strong Russian color) Will be a talking dog, with a strong and confident male voice.
Reflects on Choices humans have to make leading into brand positioning
Drives home brand positioning and trust factor. Red is memorable and different. He will be the brand face in marketing campaigns, building on the "Clear Choice" slogan.