Russian Story Board

Russian Story Board
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Storyboard Description

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Storyboard Text

  • Hello, Red here!  Did you know that the average human has to make over 35,000 decisions a day?
  • You make decisions about what to eat, how to feel, what games to play on your phone, who to love...
  • For me, I just want a warm bed to sleep in, food, and clean water to drink. That's why my human made the decision to buy ChistayaVoda® brand water purifiers.  With it's advanced technology using two-stage filtration, I know I will be drinking the cleanest water.  ChistayaVoda® brand we trust.  ChistayaVoda® water purifiers. It is the clear choice.   
  • Intro to "Red" (in reference to a strong Russian color) Will be a talking dog, with a strong and confident male voice. 
  • Reflects on Choices humans have to make leading into brand positioning
  • Drives home brand positioning and trust factor.  Red is memorable and different.  He will be the brand face in marketing campaigns, building on the "Clear Choice" slogan.
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