Greenpeace Storyboard

Greenpeace Storyboard
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Storyboard Description

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Storyboard Text

  • The advert isn't lengthy as we want it to be direct and immediate. The polar bear starts explaining why we should recycle. Music is playing in the background.
  • The gorilla then explains how paper, plastic, glass etc. should be separated and how they can be used again. Music is playing in the background.
  • RECYCLE! MAKE A DIFFERENCE!
  • The view switches on educating about recycling. Background music keeps playing but we here children asking questions, and the teacher answering them. We now see the shot fading, leading to the next one.
  • GREENPEACE
  • From here, we're going to show how recycling can benefit both humans and the environment. Examples of transformations of objects flash on the screen, whilst the frame give them relevance. Whistles are in the background and you can occasionally here birds cheep.
  • As a lot of information has already be presented, we now conclude with a slogan. No music is present, but a voiceover now takes place, with a female pleasant voice reading the text on screen.
  • The advertisement concludes with a three second flash of the company branding, so the audience can identify who's behind the campaign and advert. There is only a sound, a "glimpse" into nature with birds cheeping and water rushing.
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