The opening scene would depict a home owner wanting to upgrade their current entertainment space. A Bunnings team member is on hand to explain what products would be needed to complete their home improvement project.
The home owner expresses their concern over the potential high price of the project. Whilst the Bunnings team member reassures them that Bunnings Warehouse have the lowest prices in comparison to its competitors
The next scene would depict the customer shopping for their required home improvement products in a competitors hardware store. Their body language would express their dissatisfaction over the high prices on offer.
Whilst in comparison, the next scene would depict the customer shopping for the same products in a Bunnings Warehouse store. Their body language would express their surprise at the low prices Bunnings offer.
The closing scene in the competitors store would depict the customer purchasing the products. The cash register would display a high total price and the customer would show overall disappointment
In comparison, the closing scene in the Bunnings Warehouse store would depict the customer purchasing the same products as purchased in the last scene. The customer would be surprised by the low total displayed on the cash register and an overall satisfaction. The advertisement would close with the Bunnings tagline 'lowest prices are just the beginning'.