At the beginning of the advertisement, a photo is shown like this one to give the watcher an idea of what pictures from a Kodak camera look like.
This photo shows a two friends playing soccer and having fun.
We also show a dog and kid playing with a ball representing Kodak saving memories that last forever.
Here we have pictures that keep changing portraying good memories.
In this part of the ad, on the left, a picture was taken from a smartphone showing that it's dull. Next, on the right, we show how a Kodak camera takes a picture with much more colour and of better quality.
At the very end of our ad, it shows a message and our logo with the new slogan of the company.