Campaign Planning

Campaign Planning

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Storyboard Description

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Storyboard Text

  •  It´s a perfect, sunny summer day. A boy is on his way to the swimming pool with his bicycle, where he will meet his girlfriend. While riding the bike, he drinks something out of a blue can (refers to RedBull, but does not directly display the brand!). Music portraying his good mood is playing in the background.
  • Today, he is putting all his courage together and dares to jump from the 10-meter diving platform (misrepresentation) in order to impress his girlfriend.
  • His girlfriend is standing beside the swimming pool and is watching him. She is a bit skeptical. The boy is climbing up the latter to the diving platform. He seems very determined and self-confident. When he slowly walks along the platform, suddenly wings are growing on his back. He is feeling "beflügelt" because of the drink he consumed on his way to the swimming pool. 
  • It seems like nothing could go wrong anymore. The boy takes a deep breath and jumps from the diving platform. At first, his wings take him high into the sky, but suddenly one of his wings breaks and he almost falls into the water. Shortly before he touches the water surface, the spot stops for a second and rewinds quickly to the scene of the beginning. 
  • Now, instead of the blue can, the boy is holding the innocent ice smoothie in his hands. He seems very happy and excited. The spot fast-forwards until the scene where the boy stands on the edge of the diving platform. 
  • When he is standing on the edge of the platform, suddenly a halo appears above his head (the same one as in the innocent logo). He takes a deep breath and does a double somersault from the 10-meter diving platform. His landing in the water is perfect. The girlfriend is standing beside the swimming pool, holding an innocent ice lolly in her hand and cheering on her boyfriend. 
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