Persona

Persona
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  • I see a market need for widgets. I know a lot about widgets. I’m going to start a business selling widgets.
  • Because I don’t know a lot about getting a business running, I consulted with a small business specialist, Steve. He guided me through writing business plan. Once it met his expert eye of approval, he referred me to a local banker, Sally, to discuss financing. I trusted Steve’s referral and booked the loan with his banker. If she’s half as though as he is, I’m in good hands.
  • BANK
  • Six months in and things are hectic. I had to quit the church basketball league, haven’t played cards with the guys in months, and I hardly see my wife and son any more. The last vacation we planned? At the last minute, I had to cancel because one of our warehouses flooded, the inventory reports had to be in within 72 hours – there was no one else to trust to do it right. It was just too important to risk. Now, I have dozens of employees working for me. Their livelihood depends on me not making mistakes.
  • WIDGETS, INC.
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