Imagine trying to call for a waiter but no one is listening to you and you feel ignored
So you leave as a dissatisfied customer and give bad reviews in YELP
Now imagine going to a different restaurant
Le Restuarant pour La Vie
Imagine that at this restaurant there is a square device with 4 buttons on it. The first one for calling the waiter, the second button is for canceling if pressed accidentally, the third button is for the bill and the last button is for water.
Imagine you pressed that button and a waiter comes around a minute later
You probably left feeling satisfied and not ignored like the first restaurant