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Theory of Reasoned Action
Updated: 9/29/2020
Theory of Reasoned Action
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Storyboard Description

CO340 Exam 1

Storyboard Text

  • Lori's friends ask her to skip school with them. Before taking up their offer, she will assess her attitude towards this behavior and the subjective norms surrounding it.
  • Theory of Reasoned Actionby M. Fishbein & I. Ajzen
  • An individual's attitude consists of evaluating the risks and benefits of a decision.
  • In Lori's case, the benefits are spending time and having fun with her friends. However, the risk is missing the review day for an important exam.
  • Subjective norms are what one believes is acceptable or moral to those significant to them or in their social environment.
  • If Lori gets caught skipping school or fails her exam, her parents will be disappointed in her. She doesn't want them to think that she is irresponsible.
  • Analyzing attitudes and subjective norms will usually prompt an individual to perform the behavior that is beneficial to them.
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  • To not miss the review or disappoint her parents, Lori decides to stay in school. She even persuades her friends to do the same.
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