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Theory of Reasoned Action
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CO340 Exam 1
Lori's friends ask her to skip school with them. Before taking up their offer, she will assess her attitude towards this behavior and the subjective norms surrounding it.
Theory of Reasoned Actionby M. Fishbein & I. Ajzen
An individual's attitude consists of evaluating the risks and benefits of a decision.
In Lori's case, the benefits are spending time and having fun with her friends. However, the risk is missing the review day for an important exam.
Subjective norms are what one believes is acceptable or moral to those significant to them or in their social environment.
If Lori gets caught skipping school or fails her exam, her parents will be disappointed in her. She doesn't want them to think that she is irresponsible.
Analyzing attitudes and subjective norms will usually prompt an individual to perform the behavior that is beneficial to them.
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To not miss the review or disappoint her parents, Lori decides to stay in school. She even persuades her friends to do the same.
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