671 Health Comm


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Storyboard Description

PSA for fluoridated water campaign

Storyboard Text

  • So... What's YOUR type?
  • Black screen; pop music begins. Flirtatious female voice speaks as the text appears on screen: "So...what's YOUR type?"
  • Camera focuses on a female, dressed in hiking gear with a stainless steel water bottle in her backpack, facing away from the viewer, walking through nature. Male voiceover: "I like the outdoorsy type."
  • A male athlete pauses on the sideline of a soccer field to take a drink from a brightly-colored plastic squeezable water bottle. Female voiceover: "I'm all about the sporty ones."
  • Androgynous female wearing a button down shirt and trousers, in a recognizable campus location, carries a clear glass water bottle. Female voiceover: "I go for the smart, classy ones."
  • As a female walks through a dining hall towards a beverage dispenser, a male voice speaks: "I like the curvy ones that fit just right in your hands." Camera zooms in on the water bottle as she fills it with tap water. Male voiceover: "Yeah, that's just my type!"
  • Female voiceover: "No matter what YOUR type is, make sure you fill it at the tap. Tap water has fluoride, which builds strong teeth for a healthy smile. So go, get the one you've had your eye on. And don't forget to TAP THAT." Screen fades to black, with the words "#tapthat" in red.
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