107 undergraduates from a Midwestern university in the USA (64 female and 43 male)
materials- questionairre on childhood events, disney resort advert, questionairre about advert, rate how involved they felt , two distraction tasks and questions about their personal memories of disney.
Participants were randomnly assigned to the expermental group or control group who reciueved the control non-disney advert
In the first week they were given a number of other experimental task so they wouldnt work out the aim of the experiment.
Then they were given a distraction task for 5 mins. the experimenter from week one then came in looking panicked saying he had lost the questionairre and asked them to take it again.
They were given the diney or control advert by a different experimenter. they were asked to visualise the advert and imagine themselved in the situation.
then the participants were given a second distraction which was 15 minutes.
then a third experimenter came in with another questionairre about if they had ever visited Disney and describe their memory of event.
Finally they were asked what they thought about the aim of the experiment was and to test them for demand characteristics. Also asked whether they believed their memories from Disney had been affected by the advert
29 mentioned that they would visit in the future. Even PP who had not been to Disney were able to imagine what it would be like.
30 out of 46 in experimental group who received the autobiographical advert mentioned memories of disney world.
34 reported that the advert had caused them to imagine the experience.