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Storyboard Description


Storyboard Text

  • Product
  • The product which I am offering is McDoughnuts, the product is simple, these shall be plain ring sweet sugar doughnuts which shall be sold in McDonalds stores. It shall be only one doughnut type and not different types. The doughnuts will be sold in either 4 lots, 6 or, 8, each amount will cost different and vary in price, as it depends what the customer wants.
  • Target Market
  • The target market for McDoughnuts is anyone who is stopping by McDonalds, and decides they want Doughnuts. It works much like the McCafe because it is linked with the actual McDonalds store so McDoughnuts would fit with McCafe as people would be able to have doughnuts with their coffee.
  • Price
  • McDoughnuts come in different amounts as I discussed in the second slide. To narrow it down, the different price ranges are according to the amount of doughnuts that a customer intends to buy, therefore 4 McDoughnuts will cost £1.99, 6 will cost £2.99 and 8 will cost £3.99.
  • Place
  • Customers can purchase McDoughnuts in any McDonalds store, as it will be linked with the stores. It works much like McCafe. So it is inside the actual McDonalds store, this makes it easy for people to find as they don’t have to travel to different if for example they wanted both McDonalds and McDoughnuts.
  • Promotion
  • Radio adverts: this will be used to adevertise the product, it will explain what the product is in a short amount of time so that people hearing it will remember. The timing of it will be no longer than 30 seconds. TV advert: this is an effective method because a lot of people are bound to see it as almost everyone watches TV, the advert will show the McDoughnut and show the different offers it comes in so 4 for £1.99 and 6 for £2.99 etc. The advert will be short and catchy so that it will be memorable but also as attractive.
  • People
  • People affect the service as they are the ones making the product, they are important to my product because the people who cook the McDoughnuts need to do so need to deliver them in a high quality standard. The people needed are well trained staff who are able to cook the doughnuts to a high quality standard therefore they need to be different to normal staff as they also have to be kind and polite.
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