Bunny PSA

Bunny PSA
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Storyboard Text

  • First Shot
  • Please refrain from purchasing rabbits, bunnies, or other holiday related critters unless you are 100% ready to accept the responsibilities that come with them. Their lives will be in our hands.  A message from the small critter association of Ontario
  • Second Shot
  • Third Shot
  • Close up angle. The rabbit is munching peacefully on grasses 5 seconds
  • Fourth Shot
  • Can somebody feed the rabbit and clean the cage?
  • Extreme wide. Pans out to reveal that the rabbit is in a urban scene that is filled with rabbits. The rabbits are eating and hopping around. A voice says "This is not a rabbit's natural habitat."
  • Fifth Shot
  • Close up.  Household noises (sizzling food, vacuum, door closing.) Voice again, "And neither is this." 5 seconds
  • Sixth Shot
  • Wide shot. Household noises continue. A woman's voice asks "Can somebody feed he rabbit and clean the cage?" Children and teen voices reply "Can't I'm busy" "I don't want to" and "Get someone else to do it." 5 seconds
  • Can't I'm busy
  • I don't want to
  • Get someone else to do it
  • New shot has 30 boxes with a rabbit in each one. The original voice reads the following: "Over 60 percent of rabbits bought as easter gifts end up unloved, neglected, and/or let loose." 5 seconds
  • Over 60 percent of rabbits bought as easter gifts end up unloved, neglected, and/or let loose
  • Zooms in, close up. Same voice continues, "Please refrain from purchasing rabbits, bunnies, or othe holiday related critters unless you are 100% ready to accept the responsibilities that come with them. Their lives will be your hands. A message from the small critter association of Ontario." 5 seconds
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