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design thinking

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Storyboard Text

  • Treasure Hunt
  • After work, Luca takes the underground to go back home..
  • Museo del Novecento
  • When he gets off the subway, he sees an interesting 3D billboard of an artworks collected at the Museo del '900. Through a smartphone application, it is possible obtain information about the artwork and the museum and partecipate to a treasure hunt
  • Intrigued he decides to download the app and join the game. The game consists in finding virtual artworks through the city center and collect points to have discounts for the museum ticket
  • Then he goes to the museum after having collecting all the points to have free entrance
  • Inside the museum, visitors can use the app and from the tags close to the artworks they can discover unexpected information like gossip about paintings and authors
  • Enthusiast of the visit at the museum, he tells his friends about this experience and he suggests them to visit it
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