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Because the more one had, the more one was worth, therefore the more one buys the more validated they are.
“The typical economic thought of the twenties, while it avoided Utopian extremes, shared with the other social sciences an unlimited confidence in the present possibilities of fact-finding and saw in the collection and use of statistics much of the promise and meaning of the era.”
Because money has all of this power, materialistic items are treasured. Expensive phones, jewelry, and watches are craved by all, because they are valued as meaningful. Having money and showing it off is how people assert their dominance in society. This is the reason consumerism is so rampant. Materialistic items are desired and purchased to the point where it controls the lives of its consumers.
"By the next autumn she was gay again, gay as ever. She had a debut after the Armistice, and in February she was presumably engaged to a man from New Orleans. In June she married Tom Buchanan of Chicago, with more pomp and circumstance than Louisville ever knew before.
He came down with a hundred people in four private cars, and hired a whole floor of the Seelbach Hotel, and the day before the wedding he gave her a string of pearls valued at three hundred and fifty thousand dollars.” (Fitzgerald 82)
In 2015, the money has become one of the most important if not the most important commodity. Money is how everything is measured. People equate wealth to happiness, accomplishment, and influence.
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