The soccer ball I am selling is made in factories.
The soccer balls are then shipped to local stores and local fields.
I am selling soccer balls at local soccer fields!
As well as selling the balls in local stores, I or another salesperson will go to all the local games and sell the balls. Sales will increase in the fall and spring because these are the main seasons kids play soccer.
Form utility involves increasing the attractiveness of a product or making it more beneficial to consumers.
All size soccer balls are avaialable. (3,4, & 5)
Place utility involves shipping a finished product to a new location.
WE TAKE CASH, CREDIT, OR DEBIT FOR IN STORE PURCHASES!
Time Utility refers to easy availability of products at the time the consumers need or want to purchase them.
Information utility is the communication that companies engage in with customers to increase buying activity.
Possession utility refers to the utility of a buyer actually taking ownership of the purchased product.