In this scene, the girl is in her room on her phone scrolling through social media, as many of us do after school. She sends through a picture to a boy, not thinking about what the consequences of this photo could be.
The next day, the girl is walking into school. Bright music is playing to make the viewer think that nothing is happening, and as if it is a normal day at school.
However, as she walks into school, the camera angle starts to look down on the girl, and music changes to an uncertain and worrying mood. This makes the girl seem small, insignificant and vulnerable.
As the camera zooms out, we see all the other people in the school whispering about the girl behinds their hands, laughing amongst themselves.
At this point, the girl is upset and very anxious, portrayed to the audience by her body language.
Here, we see the slogan of our campaign on a phone.