After a 60 minutes brainstorming session, we decided to quickly prototype a low-resolution payment app for restaurants that allow Spaniards to pay and split the bill with their smartphone by simply scanning a QR code that is placed on the table. It's critical to begin prototyping at this stage to quickly move through a variety of iterations learning from the people we are designing for.
After integrating user feedback and iterating the app multiple times, our payment platform is refined and ready to be launched. Since the app won user commitment throughout the process of its creation, its success in the market is almost guaranteed!
DESIGNING FOR INTERVENTION
Feedback from stakeholders
It's time for me to head out and see more people, observe more behaviors, and collect more stories! Oh look, I wonder why that line is empty...
To be continued...
From what I observed today it takes around 10-12 minutes for the waiter to bring the bill once the customers have asked for it. This waiting triggered 6 of the 20 observed women to claim that they will "never come back to the restaurant". It is crucial to annotate in quotes so we don't add spin to the story.
Bruce, we are never coming back to this restaurant
After synthesizing the insights my team and I concluded that Spaniard's purpose of going out for lunch isn’t just eating; catching up with friends and spending time with family are main components of it too. This means that once Spaniards are done eating they can spend from 15 up to 45 minutes chatting at the restaurant’s table without needing a waiter to be close by. Because of this, getting the waiter’s attention to bring the bill after 45 minutes of chatting is a challenge that might cost the restaurant a client!
BRAINSTORMING RULE 6
The question now is, how might we reduce the time it takes for Spaniards to leave the restaurant once they have asked for the bill?