persuasive techniques

persuasive techniques

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  • Logos
  • Lemonade 10% sugar HomeMade ice Tea sugar free
  • I would like the ice tea, because it's sugar free and healthy.
  • Ok, two home made ice teas...
  • can I have the same, it sounds very good.
  • Ethos
  • These shoes are nice. I'm buying them, because Justin Bieber wears the same ones.
  • New collection of Adidas sneakers!!! Buy now !!! - proved by Justin Bieber!!!
  • Same. I love Justin.
  • Pathos
  • Here you go...
  • Please give me some money, or this poor dog will starve to death
  • This example, is a persuasive technique called Logos. It uses true information and facts to persuade the reader to do something. In this case the sign with the drinks, says the ice tea is sugar free, and healthy so the customers immediately buy it because it sounds interesting, but also healthy.
  • This example, is a persuasive technique called Ethos. It uses other people to persuade the reader. It is usually a well known person or a celebrity. That makes the reader more interested. In this example there is a display where there is a picture of Justin Bieber wearing a pair of Adidas shoes. When the boy/girl see that a famous person wears them, they are sure that they have to be very good shoes.
  • This example, is a persuasive technique called Pathos. It's where you use emotion to persuade the reader. In this picture, the woman says how she needs money for the dog to survive. The thought of the dog dying makes the man sad, and surprised. Because one wants the dog dead, many people will give many to the woman . This also happens in trailers for movies. The creators of the trailers, add the emotional parts of the movie to the trailor, to make the audience want to know more.
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