Idea for a TV commercial to introduce the Apex Backpack to a target market of university students.
Music playing in background for entire commercial. Song is ?????. Scene 1: Have a split screen with 2 dorm rooms or apartments. There is a guy in one room, packing his backpack with laptop, notebook, hat, snacks, other stuff. There is a girl in the other room, also packing her backpack with computer, scarf, cosmetics, other stuff. They each head for their doors.
Scene 2: Guy and girl meet on campus and walk together (or skateboard, or bike). They are wearing their Apex backpacks. Lots of other students walking around in background.
Scene 3: Girl and guy relaxing at coffee shop. They are using their laptops/tablets, smartphone, maybe reading a book, drinking coffee. Backpacks are visible on the floor or in a chair at table. Other people are also in coffee shop enjoying themselves.
For higher performance every time.
Scene 4: Girl & guy at football game (or other sporting event, or at gym, or volunteer/community service event?) Each has their Apex backpack with stuff they need (hat, gloves, soda, tablet, sunglasses, etc.)
Scene 5: Our girl and guy take a leisurely hike up a hill with some friends. They are wearing their Apex backpacks. Stop at top of hill to admire the view, watch the sunset, take stuff out of their backpacks (jacket, snacks, bottle of water). Scene fades out to Scene 6.
Scene 6: Apex logo prominently displayed, then fades out with the music.