Idea for a TV commercial to introduce the Apex Backpack to a target market of university students.
Dear, What kind of backpack do you want for college?
University Logo is a must since it's my favorite football team!
Mom and Dad, I need my backpack for college to be Eco-friendly and funky like me!
I can't believe I made it through my first year of college!
Boy! Does time fly, I need to register for Junior Classes.
Music playing in background throughout the commercial (something current and upbeat). Scene 1: New college student at a Department Store with her parents. She is making the initial purchase of her Apex Backpack.
That final was challenging! What's next? I have to check the status of my internship applications. Here I come senior year!
Scene 2: Completion of Freshman year. Our college student packs up her backpack with tablet, notebooks, other stuff. (This will show how the backpack can carry everything you need, and that our college student takes it with her everywhere). Goes outside to celebrate the day with her friends.
Ready to start my new job at the Nature Conservancy!
Graduation Day Countdown 1 Day Left
Scene 3: Completion of Sophomore year. Move through this scene quickly, to show passage of time.
You can count on APEX backpacks to be there through some of your proudest moments!
Scene 4: Completion of Junior year. Also move through this scene quickly, to show passage of time.
Scene 5: Completion of Senior year. Show images of college student thinking about the outdoors, wildlife, etc, with herself in each image wearing her well-used but sturdy Apex Backpack. (This will tie in with eco-friendly theme).
Scene 6: Graduation Day. Dad is carrying his daughter's Apex backpack, reluctant but ready to see her start new adventures. This scene fades out to simply show the Apex logo and slogan "Apex.... For higher performance every time."