Universal HIV Testing

Universal HIV Testing

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Storyboard Text

  • The Characters
  • It has been a great 20 years!
  • Great but not without a few bumps in the road! Happy Anniversary!
  • The Problem 
  • It was fine. We continue to pretend as if the affairs didn't happen & I want answers.
  • How was the anniversary?
  • The Problem Continued 
  • We've know Dr. Smith for 20 years, how am I going to explain my desire to be tested for STDs and HIV to him? I am a married woman!
  • This is so embarrassing!  I hope Jon at least protected himself  and me..
  • Jane and Jon are celebrating their 20th wedding anniversary. Childhood sweethearts, they married young and made a great life together.  
  • Product as Solution 
  • Dr. Smith, everyone is well!  Yes, my test results...
  • Jane recently learned that her husband of 20 years has had affairs throughout their entire marriage. To Jane, Jon was the perfect husband and devoted father until  his affairs were revealed. Now, there were so many unanswered questions that plagues her mind.
  • Product Benefit & Resolution 
  • Thank God I am HIV negative and STD free!  I would never be able to broach this topic with Dr. Smith,  Thank God for UTFA! It removes the stigma and shame of asking for a HIV test, 
  • Now onto my  cheating husband...Should I stay or should I go??
  • Jane struggles to  determine how to talk to her doctor about HIV testing in light of the recent developments in her marriage. Shame, stigma, feelings of embarrassment leave Jane paralyzed and unable to speak with her doctor about her need for STD/HIV testing. 
  • Voice Over
  • During Jane's yearly physical, along with her blood pressure, cholesterol, height and weight, Jane's HIV status is checked as well. Jane does not need to ask for it, it is offered, no questions or judgement , this is the beauty of Universal Testing For All (UTFA)
  • Jane, I would like to review your test results with you but before we do that, how's the family?
  • UTFA was created to relieve patients from the perceived & real stigma patients could expirence if they had to request an HIV test. Making HIV testing commesnsurate to a blood pressure screening gives patients the  
  • With 90% of HIV infections being preventable and 55% of US adults have never been tested for HIV, UTFA sweet spot is in routine HIV testing regardless of age, sexual orientation, race or gender. Routine HIV testing normalizes HIV testing and removes testing stigma.
  • Universal Testing for All was created to (de-stigmatize)routine HIV testing for all people inthe U.S. regardless of race, age, genderand sexual orientation.
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