YETI Cup Storyboard

YETI Cup Storyboard

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  • Artifact: The YETI Cup
  • The YETI Cup
  • Helps to Explain Design as a Creative Product of Culture
  • There is multiple lid types available for the cup depending on the user's preference (straws, open, flip lid).
  • So many different colors!
  • The consumer can add different stickers to make the cup their own.
  • The mug is offered in 64 oz, 36 oz, 30 oz, 20 oz, and 10 oz sizes
  • How The YETI Cup Enhances the Human Experience
  • Ugh! I can't believe I have to go to the coffee shop to get more hot coffee again this morning!
  • You should really get a YETI cup! Mine's been hot all morning and I'm getting so much work done.
  • Introducing the YETI cup and all of its amazing thermo-regulating features!
  • Clarifies the Value of Design to Social and Cultural Practices
  • I'm so glad my margarita is still icy!
  • Wow! This YETI has been keeping my beer cold for 4 hours!
  • We have seen that our modern culture has become one that has adopted an affinity for customization. The YETI Cup embodies customization with its many lid and color options, as well as simple design to allow for the customer to transform their cup however they please.
  • Traces the Influences of Media on Understanding  Design in the World  <!-- /* Font Definitions */ @font-face {font-family:Arial; panose-1:2 11 6 4 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-536859905 -1073711037 9 0 511 0;} @font-face {font-family:"MS 明朝"; mso-font-charset:128; mso-generic-font-family:roman; mso-font-pitch:fixed; mso-font-signature:-536870145 1791491579 134217746 0 131231 0;} @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-536870145 1107305727 0 0 415 0;} @font-face {font-family:"Helvetica Neue"; panose-1:2 0 5 3 0 0 0 2 0 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-452984065 1342208475 16 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Helvetica Neue",sans-serif; mso-fareast-font-family:"MS 明朝"; mso-fareast-theme-font:minor-fareast; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-family:"Helvetica Neue",sans-serif; mso-ascii-font-family:"Helvetica Neue"; mso-fareast-font-family:"MS 明朝"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:"Helvetica Neue"; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page WordSection1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.WordSection1 {page:WordSection1;} -->
  • The YETI way is the manly way.
  • We are a society of on-the-go individuals. Most things we engage in take only fractions of a second. No one has time to keep refilling their mug when the coffee stops being hot or find an ice machine when all of the cubes in their cold drink melt. 
  • Explores Design Within the Culture of Consumerism
  • It will be worth my money.
  • There's so many ways to customize it that it will look different than everyone else's!
  • The YETI Cup is used in many outdoor social scenes such as parties on the beach and hikes in the mountains where places to replenish your drinks aren't available.
  • Hmmm maybe if I get a YETI she'll think I'm a manly guy and go on a date with me...
  • The YETI Cup is mainly advertised via TV commercials and website/social media ads. These ads associate the YETI with tough outdoor activities, such as hunting in the mountains, to emphasize its durability and ability to keep beverages' temperatures regulated for long periods of time.
  • An ad for a really cute pink YETI just came up on my Facebook! Ordering it now!
  • YETI cups are priced anywhere from $20 to $100 depending on the size. To the consumer, however, the cup's durability, practicality for everyday use, and attractive design aesthetic make it worth the one-time splurge.
  • Well it will last forever...
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