Hampr Persona - Claire

Hampr Persona - Claire
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Storyboard Description

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Storyboard Text

  • Attention
  • Waterless?!
  • Interest
  • Woah! So cool.
  • Desire
  • This is rediculous! 
  • Claire, a 2nd year college student, sees a Facebook post promoting a compact, smart, and waterless washing machine. 
  • Action 
  • After Googling, Claire finds the company homepage, which explains the features and its affordable cost.
  • Onboarding
  • Claire recalls being frustrated because all of the laundry machines are taken or broken in her dorm. 
  • Retention
  • Claire follows simple instructions to purchase a Hampr through the Ecommerce store 
  • When her Hampr is delivered, Claire is so impressed by how clean her clothes are, and by a machine of her very own! 
  • Every couple weeks, Claire returns to the company website to purchase more detergent or filters for her Hampr
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