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  • Main character
  • I need you to increase our sales by creating a new games. Who do you think our most profitable target market would be ? Boys or girls? Your new game will be based on that, got it?
  • Yes, sure boss!
  • Boss
  • ABC Game  Company 
  • I thought of creating a game for boys. I expect our most profitable target market would be BOYS.
  • Furthermore, it's common that boys do like to play games more than girls right?
  • Nice idea. But, how can you be sure that our most profitable target market would be boys? 
  •  3 months after data collection...
  • I want to create a War Game. I know boys will like it.
  • I'm confuse. I always thought that boys like to play games more than girls. But then, how can I be sure it is true? 
  • You can use ....... to test it. It's a suitable test that based on frequencies and not on parameter like mean or SD.
  • Why not you randomly observe a small population for example my students in UKM KL as your respondents for you to test your prediction.
  • Friend
  • Game Survey
  • Computer Games Preferences in Boys and Girls 
  • Created by: Mahirah, Surfina, Jing Yi, Azreen, Iryani and Leong (Dietetics G3)
  • Preferences  in playing game 
  • Boys
  • O
  • Boys
  • E
  • O
  • Girls
  • Yes! My expectation meets the observation! I can now proceed with my plan of creating the War Game.
  • E
  • Girls
  • Results of Computer Games Preferences Survey Boys (O) : 80% Boys (E) : 60% Girls (O) : 20% Girls (E) : 40%
  • Using ......test sure helps a lot!
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