Ethos, Logos, Pathos

Ethos, Logos, Pathos
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  • I've been a therapist for 18 years Mr. Jackson. I assure you I know what treatment is good for you.
  • Thank you, Michael. You really are a big help.
  • Alright I'll try it out.
  • I'm telling you, You need to buy the ActionBar, it's the best out there. It gives you more energy, it gives you the power to get through the day, and has more nutrients for you. It also tastes so much better better.
  • This boy lost his uncle in the way due to not getting the medical attention he needed. For every product we sell, we will donate half of that price towards medical supplies for our soldiers and to hopefully save their lives.
  • This is an example of Ethos. The therapist gives Mr. Jackson assurance that he is giving him correct information based on his experience in his field.
  • This is an example of Logos. A store clerk persuades a consumer about buying the ActionBar by giving them some facts about how it is better that the nutrition bar she was buying before.
  • This is an example of Pathos. A commercial talks about how a boy lost his Uncle to injuries in the war due to the military not having enough medical supplies to save him, and asks you to buy their product so they can help the military and help veterans get treatment.
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