Person running in jeans | "They're comfortable, flexible, durable, and fashionable" (shoes of runner are not designed shoes)
Cut to black | "So what if we brought them to our shoes?"
Shot of shoes | "Introducing the Topher Genesis.The Topher Genesis is the newest innovation in the shoe industry, bringing the benefits of jeans to your footwear."
Person tying shoe-running with shoe-modeling shoe | "Allowing for a flexible, comfortable, and above all fashionable shoe for you to wear. That way you can do whatever you need and look good doing it."
Shot of the sky, logo fades in | "Topher: providing the right shoe for you."