Alright, I really shouldn't be spending time on Instagram, but I need an "eye-candy" moment. <Claire clicks "like" on a photo of a piece of clothing she would like to have>
Claire opens XYZ app.
Wow. I kinda love all of this cool stuff. <Claire alternates between reviewing "Just for You" and items by classification.>
Claire quickly makes a purchase.
I'm going to give this a try. It seems like it could be perfect for me. Since the app already has my payment info, I can purchase this quickly.
XYZ app actively collects data to assist in creating a curated offering for Claire.
Claire isn't sure if she knows what she wants. The app is making suggestions that can serve either mindset: knowing what one wants (user selects "by classification"), or not knowing what one wants (user selects "Just for You").
After Claire selects what she wants, she is taken to a screen where she completes her purchase with one click.