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  • Dave and Josh have just started building their first business and are currently having money issues
  • They use many different software tools to run their business but the costs have become difficult to manage
  • Both Dave and Josh have looked into this issue tries to find solutions but have been unable to find any
  • They suspect they are using more tools than they need, but as small business owners with no technical backgrounds, they have no idea what to cut out
  • Josh tells Dave about a post he saw on a blog run by NewPath consulting that contains potential solutions to their problems
  • Later, Dave decides to visit their website to find out more about NewPath and how they can help
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