Ad starts with the influencer identifying the ad is sponsored to ensure legality. The basic premise of the campaign is set up so the audience knows what is happening.
Hi guys! Today's video is sponsored by Airbnb, where they are giving me the amazing opportunity to visit a new city and take you along with me
Location transitions into an attic or an alternative location where family photo's are stored, the influencer conveys the requirements set by Airbnb, that the location selected must have some form of personal relevance.
But there is one catch. First I need to find an old family photo of a holiday or trip and use it to find a location to travel to.
Influencer shows the selected photo to the audience, explaining the personal attachment and the location it was taken in - which expands into the selected travel location. The set-up phase is anticipated to last a maximum of two minutes to ensure the audience understands the concept.
Me (pregnant) with my husband - our first trip to Edinburgh (1995)
This one of my parents is perfect. To Edinburgh we go! I might even try to find the place this was taken also!
To ensure sponsor recall by the audience, the influencer will re-convey they are staying with Airbnb, promoting the accommodation providers in a positive light in terms of visual appeal and service quality.
I've just checked into my Airbnb and it's amazing, it was so easy to arrange and just look at those views! Tomorrow we are going to try to find the location in the photo!
The influencer will then take the viewer on a tour of the city/location chosen. This segment is anticipated to last around 5 minutes to enable the viewer to gain a deeper understanding of the city and what it has to offer.
While finding the location I decided to explore the city, It's full of small independent stores, which sell amazing handmade goods! Defiantly good for you craft lovers out there!
The influencer will then finish the sponsorship by visiting the location in the photograph, this is anticipated to be a short segment lasting around 1-2 minutes to ensure an connection towards the core proposition of re-discovery.
It took a while to find it but we're here! I can't believe how much the city has changed since the photo was taken! It's been great to explore the city and I'm so grateful to Airbnb for this opportunity