Marketing Storyboard

Marketing Storyboard
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Storyboard Description

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Storyboard Text

  • We show a grandfather having trouble using his ebook reader. His grandson observes this silently.
  • Grandson then goes to his parents and informs them about grandfather's discomfort. He suggests to organize a surprise visit to Barnes & Noble. Parents agree.
  • Grandfather is clueless about where they are going and hence we show his anxiety. They finally depart.
  • Grandfather is amused after getting down from the car after seeing the enormity of the store. We show his eyes sparkling with excitement.
  • We show grandfather's happiness after witnessing the array of books in the store. Meanwhile, other members are also engaged.Grandson is checking the ebook corner, granddaughter is in the toys department. Father is checking books in corporate section and mother in the culinary and culture section.
  • The ad ends with the concluding scene where all the members are talking about their experience in the in-store cafe. Throughout the ad a soft instrumental melody will be played and there will be no dialogues.
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