I-want-to-know moments - 110917

I-want-to-know moments - 110917
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Storyboard Description

Working storyboard for iManila content

Storyboard Text

  • I-want-to-know moments [pg1]
  • I wonder which of these models suits my daughters.
  • I-want-to-know moments [pg2]
  • 
  • Crowdsourcing! Anyone who bought toy xxxx for their young ones?
  • I-want-to-know moments [pg3]
  • There you go! Let's see what people says about their toys.
  • Helen is a young and tech-savvy mother of two and is keen on finding the best toys for toddlers. She turned into her phone to check which toys for toddlers are "in" these days.
  • I-want-to-know moments [pg4]
  • 
  • This product is suitable for my 3-year old. Parts are not small enough to be swallowed. 
  • And she goes into different online shops where she can buy a model. Still not convinced about the model to buy. She switches to her social media accounts and asked people who are parents too with toddlers. 
  • I-want-to-buy moment [pg5]
  • However, she finds it too long to wait for feedback from friends and other people so she went on by searching if the potential brand she's eyeing on has social pages.
  • Concluding Slide
  • She finds the review and comments helpful. She's convinced that the toy model she's planning to get is suitable for her 3-year-old and 5-year-old.
  • 4.7 stars! For all the moms, it is a good buy!
  • A little pricey but good-quality. I suggest it to parents with kids whose kids love to play a lot.
  • And she finally bought the product!
  • Thank you for buying our products! Your items will be shipped to your door-step in 3 days.
  • V.O. - Technology gives life new experiences. From the moment Helen thought of getting toys for her daughters, she's with her smartphone, checking models and reviews about it. Until she's finally convinced about the product and bought it. As the majority of consumers become more and more a lot like Helen, the more businesses need to step-up and adapt to these purchase behaviors of the emerging consumers and buyers. The technology has ended disrupt the way people buy these days, is your business ready to take on this new challenge?
  • Wrap-up of all micro stages
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