Williams et al (1981)

Williams et al (1981)

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  • I was observing children in three different towns to see whether TV effects their behaviour.
  • My friend and I watched children in playground and classroom and measure the number of physical and verbal acts of aggression.
  • We later observe their behaviour for two years after the TV was introduced.
  • We started the experiment 2 years before the TV was introduced to the three town. Also compared the results from three towns.
  • Notel was found most aggressive comparing to Unitel and Multitel. Children and adults spent less time doing activities together and the children's IQ dropped slightly when the TV was introduced.
  • Children were also found to be less creative and become twice as much aggressive than before. Increase in gender difference can also be seen.
  • Notes showed increased levels of aggression as the TV was introduced. TV also reduced time spent on leisure activities, lowered creativity and intelligence slightly.
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