Retention - Marketing

Retention - Marketing

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  • Are we all set to kickoff our membership renewal drive?
  • Absolutely, I pulled a list of all expiring members and created the communications.
  • Excellent, let's prep the team and kick things off Monday.
  • Sounds great.
  • Congrats on another successful renewal effort!
  • Thank you, I'm glad we matched last year's retention rate.
  • How is the retention campaign planning coming?
  • Great! Using our retention tool I have a prioritized list of targets based on Churn likelyhood and Customer Lifetime Value.
  • Excellent.  I'll use the tool to build out a persona and preferred contact method for each person.
  • Perfect! Let's also meet again to tailor our communications to include ROI metrics that are impactful to each persona.
  • Congratulations on a successful retention campaign!
  • What a year, we really nailed our customer segmentation and it showed in our exceptionally high retention rate!
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