Retention - Member Services

Retention - Member Services
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  • At the conference I heard that there is a need to improve engagement & satisfaction among our young members.
  • I'm definitely hearing that too.
  • Let's create a new email marketing campaign targeting all members 30 and under.
  • You got it!
  • How is our young member campaign going?
  • We are getting a response, but mainly from members who were already highly engaged.
  • Wow, that's bad.
  • Our AMS retention tool shows members < 30 who do not complete onboarding are 3x as likely to churn. 
  • Absolutely, I'll work something up.
  • Let's create an engagement campaign to help drive satisfaction within this segment.
  • Great, we have seen significant gains in retention among our young members.
  • How's our new campaign going?
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