THE BEES ARE DYING OFF AT AN ALARMING RATE! 35 UK bees species are under threat of extinction, and all species face serious threats! Scientists estimate that it would cost over £1.8 billion to pollinate crops by hand every single year if the bees become extinct! Something has to be done.
MEANWHILE AT THE FRIENDS OF THE EARTH UK OFFICE...
Mates, we've just gotten word that the UK bee population is dying at an alarming rate. We need to come up with some way to get the word out so we can save the UK bee population and the UK economy by preserving bee habitats.
OH HEAVENS NOT THE BEES!!! I LOVE THE BEES! THAT'S WHY I WORK AT THIS ENVIRONMENTAL CHARITY ORGANIZATION!! I LOVE THE ENVIRONMENT!! WE HAVE TO DO SOMETHING!!
...Right. Anyways, we're going to put out a brochure to UK citizens in order to convince them to donate towards the cause. We just have to figure out how to grab the public's attention. Anyone have ideas?
We definitely have to start with a graphics and photo-heavy first page. It'll capture the public's attention and remind people what they're trying to save. Perhaps people would donate if donations were incentivized?
Great idea! What if we created some sort of bee saver kit? We could put it smack dab in the middle of the first page. Environmentally cautious people will see it and want to donate.