The Color-in-Context theory assumes colors have meanings that influence psychological effects in specific contexts. My next study will examine the effects of colors on individual's time perception in different contexts!
Welcome undergrads! There is 100 of you present here today. You will be assigned to 1 of 4 conditions of this study, please wait for further instructions once you have been assigned a group.
You're about to attend an interview/go on a date, pay attention to the following images... after completing the task, estimate how long each interval is.
Strong correlation between color & context, participants in the red condition estimated shorter duration times.