PETA

PETA
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Storyboard Description

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Storyboard Text

  • *WIDE SHOT* Commercial begins with a gloomy, depressing theme as a dog is locked in a shed with nobody around. Grayscale colors help deliver gloomy mood. *Cue heartfelt music*
  • *WIDE SHOT* Human approaches the dog that is locked up and shrugs shoulders as if not caring about dog. Slowly zoom in on dog's face to grasp sympathy from audience.
  • *TIGHT SHOT* Close up of dog to sympathize with audience
  • *WIDE SHOT* Human walks away, PETA employees approach shed and initiate rescue of dog. *Cue upbeat music*
  • *WIDE SHOT* Color comes to the screen as mood begins to shift towards a positive vibe. The dog looks healthy and happy.
  • *WIDE SHOT* Dog is released from the shed and is given dog bone by PETA employees/volunteers.
  • *MEDIUM SHOT* Dog is adopted by loving family and is taken on walk by child. Both child and dog are very happy. "#PETA" in bottom right hand corner *FADE TO BLACK*

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