Ethos, Logos, Pathos

Ethos, Logos, Pathos
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  • Ethos
  • You should by this this soap, because I'm a celebrity and I use it, so if you use it, you'll feel as great as me.
  • If she uses it, it must be great. I'm going to use it.
  • Logos
  • These boots are so comfy, and I've had them for a year and are still in perfect condition. These are the best boots ever.
  • Made from 100% leather, these boots are the most comfyest boots out there, and will stand the test of time.  With 100% Australian materials, you will be supporting our nation.
  • Pathos
  • Don't let innocent people die. Road safety is important. It isn't just your life your putting at risk, it's everybody. drive safely and don't let innocent people die.
  • This is an example of Ethos because it is using a celebrity to sell the soap. Because a celebrity is using it, people buy it to be like the celebrity. 
  • This is an example of Logos because it uses statistics to persuade the buyer why to buy it. Using facts, gives greater detail of the item, making the buyer more likely to buy it.
  • This is an example of Pathos because it triggers emotions. It makes you feel sad because somebody dies. The makers use this to make you understand the dangers  and to drive safely on roads.
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