Berry, 1967
Updated: 4/30/2020
Berry, 1967

Storyboard Text

  • I'm a farmer and part of The Temne of Sierra Leone.
  • Aim: Measures the level of conformity in these two types of societies by applying a version of the Asch paradigm.
  • Barry, Child and Bacon (1959) suggested that hunting and fishing societies tended to be individualistic whereas agricultural societies tend to be more collectivistic.
  • i'm a hunter and part of the Inuit people of Baffin Island in Canada
  • Temne: Traditional (90)Transitional (32)
  • Inuit: Traditional (91) Transitional (31)
  • Scots: Reference groupRural (62) Urban (60)
  • For the test, they were given a set of 9 lines. For the first 2 tests, they were asked to match the line below that most closely matched the line on the top. these were the 2 practice tests to make sure that directions were understood. Directions were given in their own language by a native interpreter using a pretranslated set of instructions and questions.
  • Each individual was brought into a room by him/herself.