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To start off it was important to define creativity: According to Sir ken Robinson" creativity is the process of having a original ideas that have value".
I will be using the CPS Model which Proctor states the CPS is split into 6 stages : firstly objective finding,fact finding,problem finding,idea finding,solution finding, and acceptance finding.
Using a problem of my own i will be using the CPS model to solve my problem, which is IWWMI build my confidence, so that i am more employable to a marketing firm
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