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My audience would be aged between 15 and 24 and would be both male and female. They would be lower and middle class which I have reflected in the price of £2.50. I did this as I wanted them to be able to afford the magazine, and this was the most popular price when I asked my audience in a survey.
They would be students at university, college or high school. If not, they would have a part time job or would have a graduate level job. They would mostly live in cities and would be from all nationalities. They would only be a little bit into politics, unless that is a subject they are studying.
They either wouldn't be religious, or they wouldn't take their religion too seriously.
They would watch Netflix tv shows, independant and 90s films. They go to a lot of concerts and signings and have their one favourite band that they would do anything for the chance of meeting them. They shop at places like Topshop, Urban Outiftters and smaller independant shops and charity shops. They may occasionally wear their parents' clothers from the 80s and 90s.
My magazine is aimed at reformers as they go against the norm and will challenge stereotypes which I have done in my magazine (eg. using an Asian cover model). Hopefully, this will appeal to them and make them want to buy the magazine. They would also be hedonists and aspirers who are currently in the E social grade (students, unemployed).
My target audience would appreciate the minimalistic style of the magazine as they appreciate art and creativity as these are their interests. They would read The Sound as they want an escape from the stress of their normal lives and read about their idol's lives and what they are getting up to, to keep up to date with them. The colours used would attract my audience as they would wear these colours but would also have their bedrooms painted these colours etc. (black, grey, white and white). They would like the fact that stereotypes have been challenged, due to the fact that they are radicals. The female audience would be more interested in my magazine as this generally happens. For example, at indie concerts, the audience tends to be mostly made up of females instead of an even mix between males and females.
The secondary audience for my magazine would be people who enjoyed music a lot in their youth but now have busy lives or don't like the pop music of today. They would read this magazine as it isn't pop, and many of the artists' influences are from other artists who were popular in the 70s, 80s and 90s. This would add a sense of comfort to the older secondary audience who would possibly listen to the artists featured.
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