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Increase sales through: 1) Partner with schools to create custom made packaging for the drinks, with school logo etc. 2) Leverage Student Brand Ambassadors reach by establishing licensing partnership in the energy drink segment
What about the community then? With news about schools banning energy drinks in school, how can RedBull differentiate itself for future consumers?
Establish an education program with the same tagline as "RedBull gives you wings" and this would imply RedBull gives you wings to fly and achieve your dreams. Help underprivileged children and also helps disassociate from negative publicity.
RedBull gave me wings to fly! I want to be a doctor when I grow up.
Life was normal before I came into the SDSU Sports MBA Program.
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