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Scene opens with a little girl exploring a safari setting with safari background music and sounds. This scene is just the first of many short vignettes of kids having fun adventures. The "One Thing" I am using to guide my ad is the imaginiative possibilities the product offers.
Cut scene to a castle and a little boy with a sword fighting dragons and with appropriate Medieval music.
Cut scene to both kids running on rooftops in a city with action music in the background.
Cut scene to outer space and both kids playing in space suits. Play intergalactic background music.
Father: "Kiiiids, dinnertime!" Cut scene to kitchen with a father calling to kids, jarring the ad out of the fantasy and back to reality.
Cut to scene with kids leaving the playroom and Legos all around the room. Narrator: "Imagination can't fit in a box, but it does come in one." Show Lego product boxes of various kits (eg. Taj Mahal, Lego City, Castle, etc.) "Legos: almost more fun than you can imagine."
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